Search Engine Optimisation
A website should be designed with search engines in mind from day one. Coding each page carefully so that the popular services such as Google, Bing and Yahoo will see your site and begin the process of adding it to their search results, called indexing.
Unless you have an extremely popular domain name, further work is usually needed to push your site to it’s best possible ranking and keep it there.
You can access regular, detailed reporting of where your site visitors are coming from, how long their stay is on the site, the pages they are most interested in and even the type of computer and screen size they are using. An invaluable tool.